This course provides a practical guide to the workflow of a Social Media Data Analyst. You will learn how to gather raw data from various platforms using APIs and scraping tools, followed by rigorous cleaning techniques to ensure data integrity. The curriculum covers identifying seasonal and breakout trends using statistical methods, building interactive visual dashboards for stakeholders, and effectively presenting data-driven insights. By the end of this program, you will have a comprehensive understanding of how to turn social media noise into actionable business intelligence for modern organizations.