This program provides a clear roadmap for launching a functional mini e-commerce store from the perspective of a product manager. You will move through the initial research phase, examining market demand and competitor positioning to find a viable niche. The curriculum covers the practical steps of brand development, pricing logic, and platform setup. Finally, you will learn to implement marketing tactics and use sales data to evaluate business health. By the end of this course, you will have the technical and strategic foundation to manage a digital storefront.